With so many other hummus brands on the shelf, Dipsi, a new hummus brand, really needed to stand out. Whatever your product, you need to rival your competitors by selling yourself as something unique and talking directly to your target audience.
Dipsi’s entire brand identity was born at Tactic. We created their company name, logo design and packaging.
We then spoke to many hummus lovers and discovered that a real good hummus is one that complements every kind of finger-food. So instead of telling people to buy the hummus, we marketed it strategically by telling our audience to buy more crackers.