Since a waste management company might have dirty connotations, we were set to create a shift in mind and brand Swift Waste as something fresh, exciting and cool.
We created a tagline “let’s talk rubbish”. This switcheroo of a well-known phrase elicits a chuckle from readers thus enforces a positive relationship between readers and the company. We further established their credibility and popularity by providing vehicle wrapping for their entire fleet of trucks and featuring a range of mind-smacking ads.
Our target audience felt a positive hype about the company which increased their popularity immensely.